We found out that the need for Just In Time, Just In Place, enriched product content is soaring. Content that helps buyers make their choices and understand what they are buying, and that help sellers to create the right offer for their customers. There is need for this content in product comparison websites, in webshops, in ERP systems and other types of purchasing or marketing tools.

Internet is a perfect medium for distributing rich content to users whenever they need it. It also provides with all the standards to easily communicate this content. Of course, it is the ultimate multimedia dream to enrich product content to such an extend that users can also experience the usability of a product in simulations, can get a better understanding of its advantages via digital video, and can understand the technicalities via een interactive CAD/CAM application. On the road towards this dream, there are still a lot of viable business opportunities.